Welcome to Petal and Wild
I'm Alana, an independent wedding florist specialising in elegant floral design that's delicate and graceful. Working from my small, busy studio in Epping, I provide wedding flowers throughout London, Essex, Hertfordshire and surrounding areas.
My fondest floral memories from childhood involve early morning trips to Columbia Road Market, an oasis of plants and flowers in East London. The delight I felt heading home with a boot full of blooms at the end of a successful trip has never left me. Realising my enduring passion for flowers, I studied professional floristry at Writtle University College. I now channel this joy into my business, creating dreamy, effortless designs.
Inspired by the natural beauty of the English Countryside, I create stunning bespoke designs filled with seasonal blooms. With an emphasis on colour, texture and fragrance, my style is wild, pretty and romantic. I'm committed to supporting local growers so I use British flowers wherever possible.
From initial consultation to that first exciting glimpse of your bouquet, I want you to enjoy everything about choosing your wedding flowers. Quality and attention to detail are at the heart of everything I do and I take great pride in the friendly, personal service Petal and Wild provides.
Whether I'm producing a simple button hole or a dramatic flower arch, I love using unusual colour palettes and unique flower combinations to create natural looking designs with a timeless beauty. My work is perfect for couples who want their flowers to play a starring role in their wedding.
Flowers are my greatest joy, so even when I'm not busy with bouquets, you'll probably find me outside, working in the garden with my husband Glen.